Tuesday, April 29, 2014

Schone Kleren Campagne - Where Exactly Is Our Money Going To?


By now you will probably have heard through friends, technology or perhaps just overheard in the wind; "Flora’s Rage" is about charity. Of course the show will be wonderful: there will be drinks, a catwalk show, live music and hand-made clothes - but this is not it. If you cannot take home an item of clothing or accessory (that annoying person who already has lots of wonderful clothes out-bid you!) make sure you take away the message that is at the core of the campaign.

Lets improve the conditions of workers in the East, of whom we ignorantly ignore in the West.

So how do we intend to do this?
We have formed an alliance with Schone Kleren Campagne, which will receive 100% of the money we raise from the fun you have.

Why this charity? Will my money actually and actively make a difference?
Yes. We are working with the branch specifically based in the Netherlands, which was founded in 1989. It has created an internal network which links 250 trade unions with organisations, the producers and the consumers. This means Schone Kleren Campagne has direct contact, and therefore firm foundations for strategies and requirements can be met.

And who do they intend to help?
The campaign focuses on mobilizing workers in sweatshops, especially women. This is because women form 85% of workers as they have weaker terms of employment then men.


How do they intend to improve conditions?
Schone Kleren Campagne has a four-point strategy:
1.      Inform the Dutch public through events such as "Flora’s Rage".
2.      Approach clothing companies and encourage them to take responsibility for their workers overseas.
3.      Support the roots-level workers by encouraging them to fight for their own justice.
4.      Put pressure on governments to enforce legislation.

For more information, please attend “Flora’s Rage” on Friday May 9th at University College Utrecht. A guest speaker from the charity will give a talk and afterwards answer any of your questions. Alternatively, follow this link to their website: http://www.schonekleren.nl

Everyone at Fair Design Co looks forward to seeing you there.

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